Fundamentals of Digital Marketing | Second Edition | By Pearson (Paperback) | Released: 30-Jun-19
By: Puneet Bhatia (Author) Publisher: Pearson Education630.00$
Staying true to its former edition ‘Fundamentals of digital marketing (second edition)’ is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to... Read More
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Author:
Puneet Bhatia
Publisher Name:
Pearson Education
Language:
English
Binding:
(Paperback)
About The Book
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.