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Global Marketing (Paperback)  | Released: 2009

By: Svend Hollensen (Author)   Publisher: Pearson Education
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Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and... Read More

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Author:

Svend Hollensen

Publisher Name:

Pearson Education

Language:

English

Binding:

(Paperback)

About The Book
Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.