International Business | Sixteenth Edition | By Pearson (Paperback)  | Released: 30-Jul-18

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors? descriptions and ideas of international business are enhanced with contemporary examples, scenarios and cases that helptudents effectively apply what they?ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. Asigorous and practical as ever, this edition remains up-to-date through Updated or newly written cases, streamlined writing and expanded coverage of relevant global changes. (1) Cases begin and end every chapter; they either introduce New material or integrate what has already been learned. 2) Looking to the Future features in each chapter alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the world future. 3) Point-Counterpoint features bring the topics of major debates to life in a way students can understand and investigate. 4) Maps enhance geographic literacy, add interest and illustrate facts discussed in the text. Many case maps zero in on the case company?s home country or market region to give students a close-up look at foreign locales. 5) Some New Topics and Cases: Unprecedented refugee movement into Europe; the opening of US-Cuban diplomatic exchanges; the spread of mosquito-borne epidemics (Zika, Ebola, etc. ); Internationalization of Indian Cinema; Creating Value in an Emerging Economy-IndusInd Bank; Strategies at the Bottom of the Pyramid in Emergingconomies-Maruti Suzukiart 1: Background for International Business Globalization and International Business art 2: Comparative Environmental Frameworks the Cultural Environments Facing Business the Political and Legal Environments Facing Business the Economic Environments Facing Business Globalization