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Management: An Introduction | Seventh Edition | By Pearson (Paperback) | Released: 30-Jul-18
By: David Boddy (Author) Publisher: Pearson Education22.00% Off Original price was: 785.00$.612.00$Current price is: 612.00$.
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David Boddy market leading text is the one guide today students and tomorrow managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. The only title to take an introductory approach to the study... Read More
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Author:
David Boddy
Publisher Name:
Pearson Education
Language:
English
Binding:
(Paperback)
About The Book
David Boddy market leading text is the one guide today students and tomorrow managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. The only title to take an introductory approach to the study of management, which makes it the ideal text to accompany a first course in management, either as an undergraduate or postgraduate. Comprehensive coverage of management theory and practice in an accessible approachanagement in Practice features insight into contemporary management activitiesmployability in each chapter to reinforce transferable skills and knowledgeritical thinking exercises for applying theory in real-life scenarios and gaining experience of management Part 1 An Introduction To Management Managing in organisations Models of managementart 1 Case: Apple Inc. art 1 Employability skills art 2 the environment of Management Organisation cultures and contexts Managing internationally Corporate responsibility art 2 case: BP art 2 Employability skills art 3 Planning Planning Decision making Managing strategy Managing marketing art 3 case: the Virgin Group art 3 Employability skills art 4 Organising0 Organisation structure1 Human resource management 2 Information systems and e-business3 Creativity, innovation and changeart 4 case: Royal Bank of Scotlandart 4 Employability skills art 5 Leading4 Influencing 5 Motivating 6 Communicating7 Teams art 5 case: British Heart Foundationart 5 Employability skills art 6 Controlling8 Managing operations and quality9 Performance measurement and control0 Finance and budgetary control art 6 case: Tescoart 6 Employability skills.