You are the Key (Paperback)  | Released: 03 Feb 2016

Whether it is a sales person struggling to meet his quota, a love stuck lover trying to getintroduced to his beloved, a young MBA looking for a job, an entrepreneur looking forfunding, marketers trying to enable sales to generate leads on their own - everybody canbenefit from understanding and learning the principles detailed in this book. Withinternet penetration and social media and mobile usage going through the roof, thisbook is a must read guide which will help you open doors and create opportunitieswhich you never knew existed. Welcome to the world of social selling! About the AuthorBorn in a political and business family in Bihar, with years of experience as an international sales and marketing leader – the two things Apurva Chamaria understands are business and connections – the one word for which could be ‘brand’. As the global head of Brand & Digital Marketing for HCL Technologies (HCLT), a 6.8 Bn US$ IT company, he opened the door to the company debuting at InterBrand Top 100 Indian Brands at No. 19, while making a mark on the world stage as a Top 500 Brand as well. Apurva has travelled widely, been a speaker on important business stages of the world, taught at prestigious business schools, and written columns for marketing magazines – he’s just doing what he does best – building brands and opening doors. And that precisely is the subject of this first book “ You are the key – unlocking doors through Social Selling” being published by the international publishing house Bloomsbury.