Fundamentals of International Business | International Business | Fourth Edition | By Pearson (Paperback)  | Released: 31-Jan-19

Fundamentals of international business is the fourth edition of international business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the ABCs system. The book captures the core essence of international business, with focus on the plethora of issues related to the functioning of transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced modes of foreign market entry. The language and flow of content in the book enable students to understand and interpret the complexities of the subject including latest developments like Brexit and the fluctuations in the bolivar. The book reaches out to its young Internet savvy audience through a variety of pedagogical features which include online videos and related exercises. It also encourages students to experience international business in action outside the confines of their Class room and to explore the intricacies of cross cultural management through the use of case analysis and simulation. Revised and updated content as per curriculum guidelines issued by the UGC under the ABCs system for all undergraduate courses of study on a Pan India level. Two new chapters on international Financial environment and Exchange rate determination · Data on trade FDI, TNCs have been updated till 2018 based on global reports · Model Question Papers · Additional discussion questions · latest University examination questionsTable of Contents: 1. Globalisation and international business 1 2. Economic and political environment 25 3. Cultural and legal environment 43 4. International trade theories 55 5. Commercial policy instruments 79 6. Multilateral regulation of trade 95 7. International trade finance and Promotion 113 8. Foreign direct investment 131 9. Regional economic integration 155 10. International Financial environment 175 11. Exchange rate determination 189 12. International Financial Institutions 207 13. International b