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Ogilvy on Advertising

David Ogilvy

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Pioneers of Digital

Mel Carson

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PR Professional’s Handbook

Caroline Black

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PR Strategy and Application

W. Timothy Coombs

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Prime Solution

Jeff Thull

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Principles and Practice of Marketing

Jim Blythe

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Project Marketing

Bernard Cova

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Promotional Marketing

Roddy Mullin

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Relationship Marketing: Dialogue and Networks in the E-Commerce Era

Richard J. Varey

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Rural Marketing

Sanal Kumar Velayudhan

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Selling and Negotiation Skills

Prashant Chaudhary

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