Sticky Marketing

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Sharad Sarin

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Strategic Management of e-Business

Stephen Chen

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Strategic Market Planning: A Blueprint for Success

Patrick B. McNamee

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Superior Customer Value

Art Weinstein

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The Art of Influencing and Selling

Ardi Kolah

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The Better Mousetrap

Simon Pont

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The Definitive Book of Branding

Kartikeya Kompella

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The End of Advertising As We Know It

Sergio Zyman

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The Global Information Society

Wendy Currie

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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

Joseph H. Boyett

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The Management of Luxury

Guenter Mueller-Stewens

₹4,160.00₹5,699.00

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