Branding Your Business (Promoting Your Business, Attracting Customers And Standing Out In The Market Place) (Paperback)

The only way forward for business success is creating a memorable brand and fixing it in the consumer s mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing essential, practical advice for independent business owners looking to increase recognition of their company, it covers topics such as What a brand is The role of perception and emotion Using the five senses to drive your brand Creating your Brand Halo TM Communicating your brand Based around the theory that a brand is the total perception a customers has of company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing