Beyond Digital (Hardback)  | Released: 07 Dec 2021

Twoworld-renowned strategists detail the seven leadership imperatives fortransforming companies in the new digitalera.Digital transformation is critical. Butwinning in today's world requires more than digitization. It requiresunderstanding that the nature of competitive advantage has shifted--andthat being digital is not enough.In BeyondDigital, Paul Leinwand and Matt Mani from Strategy&, PwC's globalstrategy consulting business, take readers inside twelve companies and how theyhave navigated through this monumental shift: from Philips's reinvention from abroad conglomerate to a focused health technology player, to Cleveland Clinic'sengagement with its broader ecosystem to improve and expand its leading patientcare to more locations around the world, to Microsoft's overhaul of its globalcommercial business to drive customer outcomes. Other case studies includeAdobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, andTitan.Building on a major new body of research, the authorsidentify the seven imperatives that leaders must follow as the digital agecontinues to evolve: Reimagine your company's place in theworldEmbrace and create value via ecosystemsBuild a systemof privileged insights with your customersMake your organizationoutcome-orientedInvert the focus of your leadershipteamReinvent the social contract with your peopleDisruptyour own leadership approachTogether, these sevenimperatives comprise a playbook for how leaders can define a bolder purpose andtransform their organizations.About the Author: Paul Leinwand is anadviser and thought leader on strategy, growth, and capability building forStrategy&, PwC's global strategy consulting business, who has guidedexecutive teams across multiple industries for over two decades. He is also anadjunct professor of strategy at Northwestern University's Kellogg School ofManagement. He writes regularly for Harvard Business Review, and his work also appears in strategy+business magazine, Forbes.com, and other publications.Mahadeva MattMani is an adviser to executives across industries on business modeltransformation and operating performance improvement for Strategy&. Heleads PwC's transformation platform and has worked with dozens of companiesacross the globe on their transformation efforts over the past 25years.You can find the authors on LinkedIn.