Branded Entertainment (Product Placement & Brand Strategy In The Entertainment Business) (Paperback)

Branded Entertainment explains how product placement, a long-time phenomenon in films, now embraces all forms of media. With new technology enabling audiences to bypass adverts, & consumers switching to commercial-free media such as MP3 players & internet video, the opportunities for brand & product placements have become increasingly varied. The result of this is that product placement spending is set to triple by 2010 to $7.5 billion. Essential reading for brand managers, marketing professionals & students of marketing, this book provides practical advice & insights into the history & development of product placement. advantages of this form of brand advertising methods employed by different brands to reach the targets audience. future of strategic brand & product management. Featuring examples from films, music videos, computer games & novels, Branded Entertainment shows readers how product placement has evolved from a simple marketing tactic to become a key marketing strategy of global dimensions.