Business Analytics (Paperback)  | Released: May, 2015

In the present competitive era, managers cannot rely on their gut feelings to take relevant decisions. Taking decisions based on proper analysis of data is the need of the hour. But considering the fact that the organisations are now collecting huge volumes of data and that too in different formats, it is high time that future managers had analytical abilities. Moreover the future managers should cease assuming business analytics as the domain of computer experts or statisticians, rather it is the core of each and every type of functional area of management. Without analytics, it is not possible for managers to analyse the voluminous data and take relevant decisions. This book will embark your journey to the fascinating world of Business Analytics. About the AuthorSahil Raj is a faculty at School of Management Studies, Punjabi University, Patiala. Prior to his present job, he had worked in Ranbaxy Pharmaceutical Ltd. He holds an engineering degree as well as an MBA and a PhD in Information Systems. He has authored three books, namely Strategic Information Systems in Action, Modeling HR Information Systems for Training Process Effectiveness and Management Information Systems and he has also contributed in a number of global edition books Table of Contents: Chapter 1 Business Analytics Chapter 2 Moving Ahead with Analytics Chapter 3 Unstructured Data Analytics Chapter 4 Data Warehouse Chapter 5 Relational Data Modelling Chapter 6 Multi-dimensional Modelling Chapter 7 Extraction, Transformation and Loading (ETL) Chapter 8 OLTP and OLAP Chapter 9 Key Performance Indicators Chapter 10 Predictive Analytics Chapter 11 Data Mining Chapter 12 Emerging Analytics Appendix 1 Toothworks Appendix 2 QOWL