Business Communication : Developing Leaders for a Networked World (Paperback)  | Released: May, 2015

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and casebased approach.Salient Feature- Establishing Credibility as a Central Theme: Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle throughout the book- Business-focus: A Case-Based Approach: Each chapter opens with a short business case and unlike any other book on the market, weaves examples from the case throughout the chapterTable of Contents: Part One: Introduction to Business Communication Chapter 1: Establishing Credibility Part Two: Principles of Interpersonal Communication Chapter 2: Introduction to Interpersonal Communication Chapter 3: Listening, Team Communication, and Difficult Conversations Chapter 4: Communicating Across Cultures Part Three: Principles for Business Messages Chapter 5: Creating Effective Business Messages Chapter 6: Improving Readability with Style and Design Chapter 7: E-mail and Social Media for Business Communication Part Four: Types of Business Messages Chapter 8: Routine Business Messages Chapter 9: Persuasive Messages Chapter 10: Bad-News Messages Chapter 11: Crisis Communications and Public Relations Messages Part Five: Reports and Presentations Chapter 12: Research and Planning for Business Reports Chapter 13: Completing Business Reports Chapter 14: Planning Presentations Chapter 15: Delivering Presentations Chapter 16: Employment Communication Appendixes: Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos Appendix C: Creating Proposals and Business Plans