Business Solutions On Demand (How To Transform From A Product-Led To A Service-Led Company) (Paperback)

Based partly on IBM s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Drawing on IBM s extensive experience of working with clients all over the world, the book is packed with examples from a diverse range of industries. Highly readable and fast-paced, Business Solutions on Demand emphasizes the fact that for today s business to compete and survive, it has to exceed the expectations of its customers. This is a stimulating read for business leaders, sales and marketing professionals and all those committed to improving business performance.