Case Study Method : Theory And Practice (Research And Management Approaches) (Hardcover)  | Released: 2008

A case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to gather facts, processes and sequences of events to make generalisations or principles about particular situations or patterns is known as the case study method. The case study method is greatly in vogue these days in studying various aspects of management, research and entrepreneurship as it serves many objectives, like putting textbook knowledge about management into practice, diagnosing problems, analysing and evaluating alternatives, making workable plans of action, and providing exposure to a range of managerial situations, thus offering a basis for useful comparisons. In a sense, cases are laboratory materials which offer a reasonable substitute for actual experience by bringing a variety of management problems and opportunities. The book Case Study Method: Theory and Practice is a pioneer attempt to present pertinent aspects related to case study method such as types, characteristics, basic assumptions, objectives, advantages, limitations, procedures, etc. The book also provides guidelines to make a good presentation of case, analytical tools for case study, and techniques for oral presentation, group discussion and industry analysis. It also contains some important case studies to enrich the readers experience about various situations. This book will be highly useful to the students of BBA, BBM, MBA and research scholars in the field of management.Table of Contents: Foreword; PrefacePART A: CASE STUDYAN INTRODUCTION1. Meaning of Case Study; 2. Characteristics of Case Study; 3. Types of Case Study; 4. Basic Assumptions of Case Study; 5. Case Study and Interview; 6. Objectives of Case Method; 7. Case Research Design; 8. Case Study and Statistical Methods; 9. Advantages of Case Study Method; 10. Disadvantages of Case Study Method; 11. Limitations; 12. Problems of the Case Study Technique; 13. Improvement of Case Study Method; 14. Making Case Study Effective; 15. Procedure for a Case Study; 16. Case Study Methods; 17. Major Skill Area Developed through Case Studies; 17. Purpose of Study; PART B: CASE STUDYA GUIDE TO ANALYSIS1. How to Study a Case; 2. Preparing a Case; 3. Sources of Case Data; 4. Guideline to Make a Good Presentation of Case; 5. Written Presentation; 6. Oral Presentation and Group Discussion; 7. Industry Analysis; 8. Analytical Tools for Case Study; 9. Harvard Business School Approach in Case Study; 10. Bibliography; PART C: CASE STUDYHOW TO ARRIVE AT A SOLUTIONA PRACTICAL APPROACH1. Dilemma; 2. Choice of a Leader; 3. Classifying Markets by Hopes and Fears; 4. Line and Staff Relationship; 5. Defense Dilemmas; 6. Boss-Subordinate Relations; 7. Wage Administration; 8. Role Rigidity; 9. Illegal Strike and Lock-out; 10. Late Attendance; 11. Work Stoppage; 12. Demand of the Union; 13. Locomotive Drivers; 14. Khan didnt Make It; 15. Impact of Old Age; 16. A Case of Dismissal; 17. Arresting the Neighbours Kid; 18. Casual Shoe; 19. Indian Toy Industry; 20. Indian Paints Limited; 21. Generic Promotion; 22. Export Marketing; 23. Import Procurement; 24. Tariffs and Smuggling; 25. Is Entrepreneurship Education Useful?; 26. The Rawson Shop; 27. The Ramesh Nail Work; 28. Gopu Engineering Works; 29. WTO and IndiaMillennium Budbear; 30. Big Bang; 31. The Ministers Masterstroke