Communication for Behavior Change (Paperback)  | Released: 19 Aug 2015

The book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives. Itprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to: - Create RADIO DRAMAS that will appeal to aselect audience - Create characters that represent and attract the target audience - Introduce subtle and convincing ways to improve the standard of livingof the audience Conduct design workshops for preparing design documents thathelp script writers create 'convincing' dramas containing the behavior-change message accurately