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Consumer Behaviour (Hardback) | Released: 20 Nov 2007
By: Jim Blythe (Author) Publisher: Cengage Learning33.00% Off ₹4,884.00
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Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing. Read More
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Author:
Jim Blythe
Publisher Name:
Cengage Learning
Language:
English
Binding:
(Hardback)
About The Book
Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing.
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