CREATIVITY & STRATEGIC INNOVATION MANAGE (Paperback)  | Released: 02-Feb-19

Directions for Future Value in Changing Times. Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.This groundbreaking book now includes A new section on contemporary themes in innovation management, such as the use of social media.. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology an