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Customer Relationship Management (Paperback)  | Released: 21-Nov-00

By: N. Jagdish Sheth (Author)   Publisher: Mcgraw-Hill Professional

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Business worldwide are enhancing shareholder value by shifting from a ‘share of the market’ mindset to the ‘share of customer’ paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. Read More

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Author:

N. Jagdish Sheth

Publisher Name:

Mcgraw-Hill Professional

Language:

Binding:

(Paperback)

About The Book
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers.