English and Communication for Colleges (Paperback)  | Released: 01-Sep-17

English and communications for colleges brings an innovative approach to teaching better written and oral communication skills. The text is perfect for a solid introductory course to prepare students for the workplace. By combining the best of English and Communication principles, students learn to apply their skills to realistic business documents. Better communicators get better jobs.Features:• Variety of activities at the end of each section and chapter provide the opportunity to apply technology, develop editing and proofreading skills and gain knowledge in realistic workplace scenarios and situations.• Integration of diversity issues and ethics throughout covers interpersonal communication skills across cultures, as well as a discussion of ethics, including confidentiality, privacy, electronic rights, information security, honesty and plagiarism.• Case Studies require students to apply what they have learned in a chapter with minimal supervision.• Integration of technology is assured with a new chapter on workplace technology--featuring e-mail, cell phones, message systems, networks, portable computers and podcast training materials.• Both poorly and well-written messages are illustrated to provide ineffective/effective models of writing. Callouts highlight important features.• Key Points state the essential or most important idea in a text discussion.• Many opportunities to write, edit, revise and proofread are provided throughout the text, particularly in the end-of-chapter applications and the Study Guide.• Summaries focus on the main point of each chapter and reinforce the materials presented.• New text format makes it easier to complete business English activities and chapter checkpoints. The Study Guide offers new and revised activities.• Think Critically questions within the chapter sections challenge students to consider key topics or issues.• Focus features on ethics, diversity, technology and employability are integrated throughout the text and flagged with icons when a particular focus is addressed.• Customer-friendly Web site design and Web pages creation has been added to the customer service chapter. About the AuthorThomas L. MeansDr. Tom Means taught business communication courses at Louisiana Tech University for 25 years. Because he believes that strong communication skills are critical to a persons success and individual satisfaction, he taught his business