Go Start Up: Your Best Guide to Unlocking the Values and Culture of Success (Paperback)  | Released: 01 Oct 2021

In todays times, the most valuable currency for a start-up is the environment it creates and fosters, for its clients as well as for its employees. Be it Droom, upGrad, OYO Hotels & Homes, or Swiggy, the founders of all such successful companies have leveraged the golden rule of protecting and promoting their organizations values and culture systems to help transform their enterprises into the fabled Unicorns, and in the process garnered enormous goodwill in the market as well as inspired prospective entrepreneurs to achieve the much-coveted start-up success. Based on intensive interactions with businesses in Indias third-largest start-up ecosystem, Karan Kashyaps Go Start Up provides a starting point for young enterprises owners to establish their legacy as founders. In conjunction with importance of values and culture, the book keeps in mind important facets for potential entrepreneurs who are thinking of starting an enterprise: Visually Appealing - Use of diagrams for clear communication. Immediate Effectiveness - Worksheets for instant change. Useful Information - Contact details of Investors, Angel Investors, Venture Capitalists, Hiring Agencies along with Office Spaces, Incubators and Accelerators. Innovative Ideas: Execute Designs for conducting meetings, team selections and interviews. Build up Networking Skills: PPT Method (People, Places and Topics). (A)4 STEPs for taking effective decisions. Develop Valuable Entrepreneurial Routine - The 5 Easy STEPs Approach. Words of Wisdom from Founders of Unicorns. Just Go Start Up! Review Great businesses stem from a strong culture and shared values. I hope entrepreneurs use this book as a framework for defining their own. - Ashish Hemrajani, Founder & CEO, BookMyShow Entrepreneurship is like a life-long apprenticeship, you unlearn more than you learn and begin each day as if its your first. While it is a fascinating journey, it can be a lonely one, where I wish for all young entrepreneurs to find a friend in this book. - Abhay Hanjura, Co-founder, Licious Brutal honesty, humility, and positive candid communication create a strong team; the author empowers you to develop these facets . . . it is bound to inspire young entrepreneurs to set up values-driven companies around the world. - Rohan Mirchandani, Co-founder, Epigamia Much like the story of Emeritus, which was born and built upon the profound impact of high-quality education in our lives, Go Start Up too rallies entrepreneurs to explore ventures based upon personal experiences that deeply affect their existence and shape their foundational life values. - Ashwin Damera and Chaitanya Kalipatnapu, Co-founders, Emeritus About the Author The author is a well-renowned business journalist; he is one of the most established contributors for Forbes, where he covers start-ups, investors, and entrepreneurs in South Asia. His written pieces have been cited in research journals such as IDRBT by Duvvuri Subbarao, Former Governor, RBI, in reports by IBM, South China Morning Post, Tech in Asia, and the Harvard Business School. Leading him to become one of the 30 leaders in Asia, a Fellow at Swedish Institute Management Program (SIMP), a Jury member for Sweden-India Mobility Hackathon, and a Panellist on the Aljazeera channel in America. He has been trained by the United Nations for providing skill development to international migrants and refugees in their entrepreneurial ventures. He has studied entrepreneurship at the Massachusetts Institute of Technology (MIT) Bootcamp and is a mentor at Government of Indias Atal Innovation Mission, where he conducts lessons on values driven entrepreneurship. In his free time, he enjoys amassing cultural masks, playing darts for Trinidad and Tobago team, and practicing Japanese linguistic skills.