Implosion (Paperback)  | Released: 28 Oct 2013

The Internet is behaving in a way that is affecting everything we do. It is making us think about things in a way we never previously thought. The Internet has enhanced a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook, Twitter, Google) is now just as valid as learning new things. This is the implosion? that this book examines and the great impact it will have on society and business. The creation of the Internet, the most significant invention for several generations, is driving culture inward instead of outward (like many of history's other prestigious cultural innovations). It is an implosive force, annihilating and creating simultaneously, and it will change forever the way society and business communicates. This book offers a controversial insight into where we are heading in the age of the web.About the Author: Andy Law is widely recognized as one of Europe's foremost practitioners of breakthrough business thinking. He was previously CEO of Chiat/Day London, and founder and chairman of St. Luke's advertising agencies. He is the author of Open Minds.