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International Management: Strategic Opportunities and Cultural Challenges (Hardcover) | Released: 2006
By: Dean Mcfarlin (Author) Publisher: Houghton Mifflin28.00% Off Original price was: 15,877.00$.11,432.00$Current price is: 11,432.00$.
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McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to... Read More
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Author:
Dean Mcfarlin
Publisher Name:
Houghton Mifflin
Language:
English
Binding:
(Hardcover)
About The Book
McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.
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