Internet Marketing (Paperback)  | Released: 18-Jun-17

Internet Marketing is designed for students of business and management courses specializing in marketing. It describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. With its application-oriented approach, the book would also be useful for marketing professionals.Key FeaturesȢ Explains the concepts of Internet marketing from an India-specific context Ȣ Includes India-specific and global cases and examples, such as on Kotak Securities, Google, Yahoo and Uber/Ola Cabs Ȣ Contains a variety of chapter-end exercises including concept review and application questions as well as internet-based exercises Ȣ Provides comparisons of ways online marketing is dealt with in India and elsewhere in the worldOnline ResourcesFor Faculty:Instructorsș Manual PowerPoint SlidesFor Students:Flashcard GlossaryTable of contents1. Overview2. Search Engine Optimization (SEO)3. Search Advertising4. Display Advertising5. Web Analytics6. The Online Consumer7. Social Media Marketing8. Social Media Analytics: Structured Data9. Social Media Analytics: Un-Structured Data1. Mobile Marketing11. E-mail Marketing12. Content Marketing and Online Marketing Strategy13. Looking Ahead. About the AuthorMoutusy Maity is Associate Professor, Marketing Management, IIM Lucknow. Her more than 13 years’ of experience includes academic stints as Assistant Professor at IIM Bangalore, and at the University of Wisconsin, Whitewater, WI, USA as well as an industry experience at The AC Nielsen Company.