Introduction to Tourism (Hardcover)  | Released: 2001

Now-a-days there is a heartfelt need to understand the Tourism and its development. The introductory chapter of the book provides an interesting study about Tourism. The study also provides a clear picture of concept of Tourism, history of travel, types of Tourism, Tourism in modern period, nature of Tourism, components and elements of Tourism, basic reasons and motivation for travel, the organization, measurement and planning of Tourism, marketing, promotion, the economic, social and cultural significance of Tourism in an excellent manner in the following chapters. Further, this book gives a graphic picture about Manila Declaration on World Tourism, religious, spiritual, cultural and holiday Tourism, International Organization and Tourism, accommodation, travel agency, documents and development of Tourism in India along with tourist centres in India in an exhaustive and lucid manner. The description is brief and accurate. The book is beautifully written to make the reading easy and interesting. The book would be of great value for the students as well as the teachers. Even laymen would enjoy the book because of its simple style.Table of Contents: 1. Introduction 2. Concept of Tourism 3. History of Travel (Tourism) (i) Ancient Period Medieval Period Modern Period (ii) Travellers and their Accounts (iii) Purposes of Travel (iv) Development of Travel (v) Impact of the World Wars on Transport Systems 4. Types of Tourism 5. Tourism in Modern Period 6. Nature of Tourism 7. Tourism Its Components and Elements 8. Basic Reasons and Motivation for Travel 9. The Organisation of Tourism (i) Need and Necessity (ii) Factors that led to the Organisation (iii) U.N. Conference and its Role (iv) The National Tourist Organisation (v) Indian Scenario in Tourist Organisation 10. Some Aspects of the Measurement of Tourism 11. Planning of Tourism 12. Tourism Marketing (i) Marketing Concept (ii) Marketing in Tourism Social Features (iii) Marketing Process and Functions (iv) Marketing Mix 13. Tourism Promotion (i) Advertising (ii) Sales Support Activities (iii) Public Relations (iv) Publicity (v) Publicity Media 14. The Economic, Social and Cultural Significance of Tourism (i) Economic Significance (ii) Social Significance (iii) Cultural Significance (iv) The Multiplier Effect 15. Manila Declaration on World Tourism 16. Religious and Spiritual Tourism 17. Cultural Tourism 18. Holiday Tourism 19. International Organisations and Tourism (i) History of Co-operative Endeavour (ii) International Union of Official Travel Organisations (iii) The World Tourism Organisation (iv) Pacific Area Travel Association (PATA) (a) PATA Membership (b) PATA Chapters (c) Finance (d) Functions (v) PATA and India (vi) International Air Transport Association (IATA) (vii) International Civil Aviation Organisation (ICAO) 20. Accommodation and Tourism (i) Need and Necessity of Accommodation (ii) Emergence of Hotel (iii) Hotels-Types (iv) Other Forms of Accommodation (v) Classification (vi) Registration (vii) Categorisation (viii) Geographical Distribution (ix) Recent Trends in Accommodation 21. Travel Agency (i) History-Growth and Development (ii) Essentials of Travel Agency (iii) Functions of Travel Agency (iv) Setting up of a Travel Agency (v) Organisation of Travel (vi) Travel Organisations (vii) Travel Agents in India (viii) Travel Agents Association of India (TAAI) 22. Travel Documents (i) Passport and Visas (ii) Formalities Health Customs (iii) Currency Control Foreign Exchange 23. Development of Tourism in India (i) Land for all Seasons (ii) The Sargent Committee (iii) Tourist Information Offices (iv) Ministry of Tourism (v) Department of Tourism (vi) Tourism Since Independence (vii) India Tourism Development Corporation (ITDC) 24. Cultural Toursim in India 25. Tourist Centres of India 26. Appendices (1) Abbreviations (2) Member States of the World Tourism Organisation (As on April 1981) (3) Tourism Courses in India (4) Travel Guides on India Bibliography Index