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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century (Hardback) | Released: 17 Apr 2003
By: Mark Austin (Author) Publisher: John Wiley & Sons (Asia) Pte Ltd33.00% Off Original price was: 2,517.00$.1,686.00$Current price is: 1,686.00$.
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Throughout Asia, brand managers are finding themselves trapped in an impossible maze of branding and communication issues. This title explores the two disciplines in Asia today, providing a complete, impartial appraisal of the new market dynamics. Read More
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Author:
Mark Austin
Publisher Name:
John Wiley & Sons (Asia) Pte Ltd
Language:
Binding:
(Hardback)
About The Book
Throughout Asia, brand managers are finding themselves trapped in an impossible maze of branding and communication issues. This title explores the two disciplines in Asia today, providing a complete, impartial appraisal of the new market dynamics.
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