Leading (Paperback)  | Released: 19 May 2016

Alex Ferguson's last book, My Autobiography, caused a huge media storm and was the fastest selling non-fiction book since records began, selling 115,457 copies in the first 3 days of publication.• Leading is the perfect book for anyone looking to understand more about the psychology of management at a high level, and how theexperience of top level sport can have lessons in the workplace.• Sir Alex Ferguson is widely considered to be the greatest manager in the history of British football.• Sir Michael Moritz is one of the most successful businessmen in the world today. Moritz has invested in some of the most successful technology companies of the last 30 years, including Apple and Cisco, YouTube, AirBnB, Dropbox and WhatsApp.• 'The foundation for its (Man Utd's) success was built by Ferguson, whose near-pathological obsession with football - and with winning - is a case study in leadership'. -- Lionel Barber Financial Times• 'Ferguson is one of the most successful men in his field - not just in football, but any sport in any era. He defied the norms and the scale of his accomplishments will only become more apparent with the passing of time. History will see that Ferguson grows, not diminishes.' – Matt Dickinson The Times• 'This is as good as Ferguson's last book. Both are about being a particular kind of person... '—IndependentABOUT THE BOOK'One of the World's all-time great leaders 'Professor Anita Elberse, Harvard Business School What does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world. In this inspirational and straight-talking book, Sir Alex reveals the secrets behind his record-breaking career. Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamworkand Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader. About the AuthorSir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers, the club he supported from boyhood, for a Scottish record fee of £65,000. Entering management in 1974, he served East Stirlingshire and St Mirren before guiding Aberdeen to victory in the 1982-83 Cup Winners' Cup. Arriving at Manchester United in 1986, he brought them 38 trophies, including the Club World Cup, two Champions Leagues, 13 Premier Leagues and five FA Cups. His overall haul of 49 trophies made him the most successful British manager of all time. Knighted in 1999, Sir Alex announced his retirement in 2013, when United were again crowned Premier League champions. At the age of 73, he continues to serve United as a director. In 2012 Harvard Business School created a case-study based on Sir Alex's managerial career: Sir Alex Ferguson: Managing Manchester United, and Sir Alex is now a Fellow to the Executive Education Program at Harvard. Sir Alex has published three previous books, the most recent of which, Alex Ferguson: My Autobiography became the fastest selling Non-Fiction hardback since records began, when it was published in 2013.