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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge (Paperback) | Released: 17 Apr 2011
By: Victor J. Strecher (Author) Publisher: Routledge10.02% Off ₹2,576.00
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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.About the Author: Rajeev Batra (University of Michigan, USA) (Author), Victor... Read More
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Author:
Victor J. Strecher
Publisher Name:
Routledge
Language:
English
Binding:
(Paperback)
About The Book
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.About the Author: Rajeev Batra (University of Michigan, USA) (Author), Victor J. Strecher (Author), Punam Anand Keller (Author)
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