Microeconomics | Seventh Edition | By Pearson (Paperback)  | Released: 31-Jan-19

Microeconomics has become a market leader because perloff presents theory in the context of real, data-driven examples and then develops intuition through his hallmark solved problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today?s firms and policy debates. The seventh edition is substantially updated and modified based on the extremely helpful suggestions of faculty and students who used the first six editions. Every Chapter is thoroughly revised and includes new or updated examples and applications. New! Challenges: Each Chapter begins with a challenge that presents information about an important, current real-world issue and concludes with a series of questions about that material. At the end of the Chapter, a challenge solution answers these questions using methods presented in that Chapter all the challenges and almost all the examples and applications throughout the book are updated or new. New! Solved problems: in each Chapter, solved problems provide students with a step-by-step model for working out both qualitative and quantitative problems. Solved problems in this edition to 106 from 94 in the previous edition. In addition, many other solved problems are new or substantially updated and revised. Starting in this edition, every solved problem has at least one associated question at the end of the chapter new! End-of-chapter questions: The end-of-chapter questions are arranged by subject headings and many new and updated questions are added. Balanced coverage of both traditional and modern theories: Core microeconomic theories consumer theory, theory of the Firm and perfect competition are covered thoroughly in the first half of the book, followed by a fully up-to-date, authoritative treatment of modern theories such as game theory, strategies, uncertainty and moral hazard. Real-world examples and applications: Hundreds of examples and applications use real people, real companies and real data