Ogilvy on Advertising (Paperback)  | Released: 01-Mar-07

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Table Of Contents 1. Overture 2. How to produce advertising that sells 3. Jobs in advertising – and how to get them 4. How to run an advertising agency 5. How to get clients 6. Open letter to a client in search of an agency 7. Wanted: a renaissance in print advertising 8. How to make TV commercial that sell 9. Advertising corporations 10. How to advertise foreign travel 11. The secrets of success in business-to-business advertising 12. Direct mail, my first love and secret weapon 13. Advertising for good causes 14. Competing with Procter & Gamble 15. 18 Miracles of research 16. What little I know about marketing 17. Is America still top nation? 18. Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach 19. What's wrong with advertising 20. I predict 13 changes Reading list Index