Pharmaceutical Marketing Management (Paperback)  | Released: 01-Jan-23

"Pharmaceutical Marketing Management" is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book offers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing. Designed for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.