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Principles of Marketing, Global Edition (Paperback)  | Released: 06 Apr 2023

By: Gary Armstrong (Author)   Publisher: Pearson Education Limited

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Encourage your students’ learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text. Read More

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Author:

Gary Armstrong

Publisher Name:

Pearson Education Limited

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Binding:

(Paperback)

About The Book
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

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