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Services Marketing: Text and Cases (Paperback) | Released: 29 Jul 2002
By: Steve Baron (Author) Publisher: Palgrave MacMillan33.00% Off Original price was: 3,609.00$.2,418.00$Current price is: 2,418.00$.
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This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. Read More
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Author:
Steve Baron
Publisher Name:
Palgrave MacMillan
Language:
Binding:
(Paperback)
About The Book
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible.
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