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Strategic Market Planning: A Blueprint for Success (Hardback) | Released: 07 Nov 2000
By: Patrick B. McNamee (Author) Publisher: John Wiley and Sons Ltd33.01% Off ₹2,557.00
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Designed to persuade managers that enduring successful firms are those that understand clearly and serve most effectively the markets they address, this volume provides managers with a practical step-by-step blueprint for success. Read More
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Author:
Patrick B. McNamee
Publisher Name:
John Wiley and Sons Ltd
Language:
Binding:
(Hardback)
About The Book
Designed to persuade managers that enduring successful firms are those that understand clearly and serve most effectively the markets they address, this volume provides managers with a practical step-by-step blueprint for success.
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