The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers (Hardback) | Released: 29 Nov 2002

Name: The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
SKU: Atlantic - 40 - 9780471213772
Availability: InStock

By: Joseph H. Boyett (Author) Publisher: John Wiley and Sons Ltd

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Marketing has undergone a revolution resulting from contemporary technology and business practices. In this installment of the “Guru Guide” series, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide. Read More

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Author:

Joseph H. Boyett

Publisher Name:

John Wiley and Sons Ltd

Language:

Binding:

(Hardback)

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About The Book

Marketing has undergone a revolution resulting from contemporary technology and business practices. In this installment of the "Guru Guide" series, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide.