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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers (Hardback) | Released: 29 Nov 2002
By: Joseph H. Boyett (Author) Publisher: John Wiley and Sons Ltd33.00% Off Original price was: ₹2,097.00.₹1,405.00Current price is: ₹1,405.00.
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Marketing has undergone a revolution resulting from contemporary technology and business practices. In this installment of the “Guru Guide” series, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide. Read More
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Author:
Joseph H. Boyett
Publisher Name:
John Wiley and Sons Ltd
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Binding:
(Hardback)
About The Book
Marketing has undergone a revolution resulting from contemporary technology and business practices. In this installment of the "Guru Guide" series, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide.
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