The Manager S Guide To Competitive Marketing Strategies (Paperback)

The third edition of this popular book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment. Your will learn best to Estimate market opportunities and threats before committing resources Evaluate your capabilities and the strategies most likely to succeed Utilize competitive intelligence to build a strong competitive position Prepare innovative strategic marketing plans to guide your decisions on which markets to enter and which to avoid This new edition features over 60 real life case studies reflecting topical issues of concern including Positioning a product to gain ground against market leaders Reviving a business for a new burst of growth after a period of no-growth Energising a product line plagued by missed opportunities Manoeuvering around competitors when trapped in a weak position Assessing corporate culture and turning it into competitive advantage