The Ultimate Marketing Plan (PAPERBACK)  | Released: 19 Apr 2006

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! Filled with practical, no-nonsense ideas that help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing. This guide shows you how to put together the most promo table message possible for any product or service includingGetting free advertisingFueling word-of-mouthCommunicating effectivelyThis guide teaches you a step-by-step system for creating marketing plans any business can usedesigned by the most successful and highly paid professional direct-response copywriter in the country.is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!About Author: Dan S. Kennedy has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site (www.dankennedy.com) receives over 100,000 dedicated visitors a monthhas been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, , reaches thousands of people in the U.S. and Canada while his Web site receives over 100,000 dedicated visitors a month