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Marketing Communications (Paperback) | Released: 15 Jun 2011
By: Paul Russell Smith (Author) Publisher: Kogan Page25.00% Off Original price was: 1,495.00$.1,121.00$Current price is: 1,121.00$.
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The fifth edition of this classic text has been significantly updated to include the many new forms of communication. Heralding the emergence of social media, the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. Read More
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Author:
Paul Russell Smith
Publisher Name:
Kogan Page
Language:
English
Binding:
(Paperback)
About The Book
The fifth edition of this classic text has been significantly updated to include the many new forms of communication. Heralding the emergence of social media, the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.
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