The Proust Effect (Hardback)  | Released: 23 Mar 2014

The senses can be powerful triggers for memories of our past, eliciting a range of both positive and negative emotions. The smell or taste of a long forgotten sweet can stimulate a rich emotional response connected to our childhood, or a piece of music transport us back to our adolescence.Sense memories can be linked to all the senses - sound, vision, and even touch can also trigger intense and emotional memories of our past. In The Proust Effect, we learn about why sense memories are special, how they work in the brain, how they can enrich our daily life, and even how they can help those suffering from problems involving memory. A sense memory can be evoked by a smell, a taste, a flavor, a touch, a sound, a melody, acolor or a picture, or by some other involuntary sensory stimulus. Any of these can triggers a vivid, emotional reliving of a forgotten event in the past. Exploring the senses in thought-provoking scientific experiments and artistic projects, this fascinating book offers new insights into memory - drawn from neuroscience, the arts, and professions such as education, elderly care, health care therapy and the culinary profession.About the Author: Cretien van Campen, writer, researcher, and lecturer at Synesthetics Netherlands, the Netherlands Institute for Social Research, and Windesheim University of Applied Sciences. Cretien van Campen is a Dutch author, scientific researcher and lecturer in social science and fine arts. He is the founder of Synesthetics Netherlands and is affiliated with the Netherlands Institute for Social Research and Windesheim University of Applied Sciences. He is best known for his work onsynesthesia in art, including historical reviews of how artists have used synesthetic perceptions to produce art, and studies of perceived quality of life, in particular of how older people with health problems perceive their living conditions in the context of health and social care services.